Version 1.0 · Effective September 21, 2026
A Connect and Conquer LLC product
These rules are for the organization that runs a list. If you joined a list by texting a code, these are the rules the organization messaging you has agreed to. You are not bound by them, and you can stop any message by replying STOP.
Every PurrMSG customer sends on messaging infrastructure that all of our customers share. Mobile carriers judge that infrastructure as one thing. So a list that behaves like marketing does not only risk its own delivery — it risks the delivery of every congregation, school and troop sending alongside it.
That is the whole reason these rules exist, and it is why we would rather say them plainly than bury them.
Announcements to people who joined your list, about the thing they joined it for. Practice moved. Service is cancelled. The bus is late. Bring a dish.
If you are unsure whether something fits, ask us first at [email protected]. Asking is free and is never held against you.
A person joins by texting your list code from their own phone and confirming. There is no other way in, and that is deliberate.
You may not import a list, upload a spreadsheet, type in numbers you collected elsewhere, or ask us to add someone. The product will not let you, and asking us to work around it is not a support request we can fulfil.
Advertise your list code instead — on a bulletin, a flyer, a slide, your own website. People who want your announcements will text it.
Members are told to expect approximately 15 to 30 messages a month. That figure is registered with the mobile carriers and printed in our terms, and it is what your members agreed to.
Sending far beyond it is the fastest way to be reported as spam by the people who chose to hear from you. If your group genuinely needs to send more, tell us and we will work out whether a second list is the better shape.
Use emoji if they sound like you. Just know what one does: a single emoji anywhere in a message drops the size limit from 160 characters to 70, for the whole message, because the phone network has to re-encode all of it. A message that would have counted as one counts as two or three, to every member it reaches.
Curly apostrophes and long dashes do the same thing, which is the one that catches people out — type don't in Word or Google Docs and the apostrophe is curly, and your message quietly drops to the 70-character limit.
Nothing here is forbidden, and nothing gets blocked. The web compose box tells you what a message will count as while you are writing it, and Pricing explains how counting works.
PurrMSG holds ordinary messages overnight and releases them in the morning. Emergency sends deliberately ignore that, which is what makes them worth having. Using an emergency send for something that is not urgent spends the one thing you cannot buy back — your members' willingness to be woken.
A new account is watched for its first weeks. We look at how often you send compared with what your members were told, how many people opt out, and whether messages are being caught by our content checks.
This is not suspicion. It is how a shared campaign stays healthy for everybody on it, and most customers never hear from us about it at all.
In order, and not skipping steps unless the law or a carrier requires it:
STOP and HELP; those always work.Buying or importing a list, and sending on behalf of another organization, skip to step three. Those are the two that damage everybody else fastest.
These rules may be updated. The version and effective date are at the top of this page, and we will tell you by email before a change applies to you. Older versions are kept so it is always answerable which version you agreed to.